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B&N's Innovative Nook Wireless Book Reader Confronts Amazon's Electronic Book Reader
The up-to-the-minute Nook wireless portable reading device being sold by Barnes and Noble, the worlds principal high street book stall with more than 1,300 branches, seems set to lock horns with the worlds best selling electronic book reader, the Kindle2.
Though not long released, the Nook electronic book readers are looking to unsettle Amazon.com's feathers even more by taking it on directly in a sector of the market, that up to yet, the Amazon Kindle has dominated. Since it's launch, first of all as the Kindle then later on in February 2009 as the Amazon kindle 2 , it has re-ignited the digital book reader market by offering a mix of revolutionary technology, through it's instantaneous connect wherever wireless broadband and also the chief selection of titles available for download at tremendous, cheaper than the high street, prices.
No doubt after going through ebook reader reviews, customers brought in to the concept in a large way and it is only lately that the rest of the trade have woken up to the fact that this is the future of book buying. An so in the last couple of months we have had the statement from Sony of their aim to enlist in the fun, with their shortly to be unveiled Daily Edition, and the latest press release from Barnes and Noble that their own contender, the Nook, will be back to full production in the not too distant future.
There are no misgivings that the Kindle is the reader everyone is going after. And to be honest it's pleasing to see a little competition in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the bulky side to be a revolutionary wireless reading device, perfect for office use with the 1:1 A4 reproduction, but much like the KindleDX - another wireless ebook reader - not something you would desire to take on vacation, or put in your purse or pocket for that matter, and it was in no way going to compete on price was it?
As a result now we have two large companies willing to go head to head, with the power of Amazon kindle, on all fronts. The book reader arm of sony in recent times increased the size of their library at the Sony-Store and reduced the prices of their digitally delivered books to go with that of Amazons and with a bit of luck Barnes and Noble, who have always been in the same ballpark price wise, will match them title for title as well.
And the main news bulletin for customers has to be the shift away from proprietary file formats used by Sony in the early days and still used by the Kindle now. To make clear the position I will make use of Kindle2 as an example, remember this is still the case with the Kindle so it makes it clearer.
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